All companies, from small to large, from production to service provision, need a ‘brand’ or trademark. This is also essential in the B2B market because rivals can be just as relentless or even harder. In order to keep up with new players who commit themselves strongly to marketing, it is important to ‘have a presence’ both on and offline. The Van Belle NV web site was antiquated and in urgent need of replacement. And so, we joined forces with Gill Steens, web site developer and brand marketing expert. His experience in countless projects inspired our confidence that he could also give our web site a new style. In dialogue with manager Rudy, he discussed all the proposals down to the last detail. Moreover, we can say unreservedly that we’re delighted with the end result!